A good family business should be profitable of course; but that isn’t all it needs. It should also reflect something you and your family are passionate about. Whether it is a product you really believe in, a service you believe adds real value to people’s lives, or just a cute idea that is uplifting – you need to believe in it.
Affiliate sites can offer you the freedom to cover a few of these bases. I’m going to use ketofoodonline.com as an example. This website is an affiliate site for Amazon, but the owner is also working hard on the Ketogenic diet; so you see a lot of real passion and personal connection to the topic. I doubt it is very profitable at the moment, but over time if they can build their brand and their traffic, it could make them a little money.
They do real reviews of real products they have tried. Real recipes they have eaten. I think it is a very authentic approach to a family business.