Essential WordPress SEO Tips Featuring Matt Cutts

Do you want master WordPress SEO? In this video Matt Cutts (one of the undisputed authorities on Google) delivers some great tips for ranking your blog, getting more traffic, & mastering the delivery of your content.

See Matt Cutts Seminar Video At End of the Post…

How Does Google Rank Pages?

This is the golden question for search engine marketers. In Matt’s words, it all comes down to two simple things… Relevence & Reputation. Relevence is about what you say on your page and reputation is about what people say about you.

Keyword Relevance

The most important thing to remember in your search engine strategies is that it’s all about a user doing a search. Your keyword research & SEO Writing needs to keep that focus. If you want a page to rank in Google, then it needs to be relevant to what people are searching for. This means you want to pay attention to what I say next.

Write for People – Not for Search Engines

Your keywords should be relevant to what people are searching for. That’s why keyword stuffing actually hurts you. Google know that when you talk “normally”, you don’t say the same phrase every other sentence. Learn more about Keyword Selection by reading The 3 Golden Rules of Keyword Selection.

With all that said, let me just say this. Don’t ignore Google either. Write for people, but do it in a way that is “Google Friendly”. How do we do that? It’s very simple. Be sure to place your main keyword phrase in a few key places on your page.

Be Google Friendly

Where should I place my Keyword Phrases?

There’s a few ESSENTIAL places to make sure your keyword phrase shows up. These are the most important for ranking a page and generating traffic.

  • Title
  • Description
  • URL
  • H1 Tag
If you don’t know how to do this, I would personally recommend you invest in your education by watching this video.

Have any questions? Leave a comment below with your questions or comments and be sure to share it on your favorite social media network below.